How Does the Skin Change from 50?
Over the years, skin renewal slows down noticeably: collagen and elastin decrease, and the skin gradually loses firmness and volume. At the same time, moisture levels decline, which can lead to dry lines and a tighter feeling. The complexion can also appear duller, and pigmentation changes from years of UV exposure become more visible.
- Cell renewal slows down – the skin takes longer to regenerate
- Collagen and elastin decrease – firmness and contours change
- Moisture loss increases – dry lines form more easily
- The complexion can appear duller – targeted care can support the skin's appearance
What Does the Skin Need from 50?
Mature skin has specific needs that differ significantly from younger skin. Good facial care from 50 relies on ingredients that are precisely tailored to these changes without overwhelming the skin.
- Moisture: Ingredients such as hyaluronic acid, glycerin and urea are designed to bind and retain moisture in the skin
- Lipids: High-quality oils such as squalane or evening primrose oil support the skin's natural protective barrier
- Regeneration: Peptides and Coenzyme Q10 can contribute to supporting the skin's natural cell renewal
- Complexion care: Targeted formulas are designed to contribute to a fresher, more even complexion
Not sure which care is right for you? Our skin analysis will give you a personalised recommendation for your ideal skincare.
Which Facial Care from 50 is Right for Me?
The right facial cream from 50 depends on your individual skin condition – whether dry, sensitive or mature skin, whether first fine lines or a more pronounced need for regeneration.
Facial Cream for Dry Skin from 50
Dry skin from 50 needs a facial cream for dry skin from 50 that supports moisture reserves and protects the lipid barrier – rich, but without feeling heavy. The Soft Regeneration 1 is a regenerating cream for mature and moisture-deficient skin and the ideal introduction to a more intensive care for mature skin from 50. Those who need more rebuilding and regeneration will find a richer facial care for dry skin from 50 in the Soft Regeneration 2 with squalane and peptides. As a complementary option, the Vivienne Regeneration Soft offers a revitalising regenerating cream with microencapsulated Q10 – for a visibly fresher complexion.
Best Anti-Ageing Cream from 50 & Glow for the Skin
If you're looking for an anti-wrinkle cream from 50 that not only regenerates but also gives the complexion visibly more radiance, you're in the right place. The Vivienne Regeneration Soft is designed to accompany the skin with a natural glow from 50, thanks to microencapsulated Q10 specifically tailored to cell renewal. The Concentrate Seristim Super is ideal as a highly concentrated hyaluronic serum as a care step before the best anti-ageing cream from 50. Those looking for an easy entry into a coordinated routine will find in the Anti Age Set a 4-part system set to accompany cell regeneration.
Facial Cream for Sensitive Skin from 50
Sensitive skin from 50 reacts more quickly to stimuli and needs a facial care for sensitive skin from 50 that soothes and protects without aggressive ingredients. The Soft Regeneration 1 is designed as a facial cream for sensitive skin from 50 to gently accompany even reactive skin. The Sensitive Skin Tonic gently prepares the skin as a mild toner for the subsequent care, while the Soft Skin Cleanser takes care of daily cleansing without weakening the skin's natural protective barrier.
Eye Care from 50
The eye area often shows signs of skin ageing earlier than the rest of the face and needs its own specialised care. The Eyelid Firming Treatment is a firming eyelid care designed to give the delicate eye area a rested, well-groomed appearance. It can be used as daily care or as an intensive mask.
Facial Care from 50: The Right Routine
A consistent, coordinated routine is the best foundation for a skincare from 50 that can develop its full potential – morning and evening, step by step.
- Step 1 – Gentle Cleansing: Soap-free, mild, without disrupting the natural protective barrier → Cleansing Collection
- Step 2 – Tonic: Balance the pH level and prepare the skin for care → Tonic Collection
- Step 3 – Concentrate / Serum: Apply targeted ingredients before the cream → Concentrate Collection
- Step 4 – Facial Cream from 50: Regenerating care for skin from 50 for face, neck and décolleté
- Step 5 – Eye Care: Targeted care for the delicate eye area → Eye Care Collection
